Friday, 17 October 2008

Bright Marketing Manifesto - Infect Your Customers!

Infect your customers and staff with your passion and excitement for your business - they are your ambassadors!

I am a great believer in nurturing the passion and excitement that you have for your product - create raving fans and ambassadors for your product and suddenly life becomes much easier. It is simply not enough to deliver an OK service; you need to blow people away with your legendary service and then they will tell others.

I am often cited for my "I love my accountant" quote.

And why do I love him?

Because he blows me away with the quality of the service and because of the customer experience.

So there's some food for thought. If an accountant can excite staff and customers then why can't you?

Bright Marketing - the book
The Directors' Centre - TheDC can help you create the legendary customer experience that will boost your profits

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