This was posted at the Business Support blog and I have taken a few lines from it.
"....Finally, I come to the aspect of what I would do if I were Robert Craven.
What could Craven do, occupying as he does the position of a leader in his marketplace (Consultancy).
Anyone involved in assisting SMEs wishes to help raise the standards and expertise of small business management.
As a market leader in UK Business advice and assistance Craven also needs to protect himself from business consultants trying to use or cheapen his business material.
So what’s my suggestion?
It is simple. Robert Craven (RC) already does a fantastic business presentation for UK SMEs in his business series: “Lets talk, More profit”. Market himself/rebrand himself as a business guru ‘celebrity’, increasing his ‘reach’.
He is already known as an author but he would benefit from raising of his profile. Creating top quality DVDs of his material (e.g. More Profit and Bright Marketing) and, with the help of the best PR in the business, he can try to -reposition himself as the celebrity business guru, such as the like of Alan Sugar.
Does this need TV to achieve it? I suspect it does, but that is where professionals come in.
The point is to rebrand Craven as a celebrity (i) is achievable and (ii) which bring him all the rewards he deserves (increased prominence, respect for his materials, financial return etc)."