Friday, 13 November 2009

How to play your own game and ignore the big dogs!

Here's a lovely 12 minute video (below) about John Nese at Galco in LA - a soda store. Yes 12 minutes! It covers so many key themes:

  • working a niche
  • playing your own game
  • passion about your product (he sells 500 varieties)
  • passion about customers
  • passion about your suppliers
  • sticking your fingers up at the big dogs (Pepsi Cola in this instance)
  • focusing on the people who want your product and ignoring the rest
  • becoming the expert in your field
  • selling the product and the benefits and not selling on price

I wonder, how much soda can you sell?

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