From Rochambeau - the tortilla people
"For today only, if you beat the cashier in a game of Rock Paper Scissors, you will earn $1 off any entrée item. But please, do not play the "extreme" variation and assault the cashier afterwards. Bask in your win while munching on some tortilla chips." (There's even a link to tell you how to win and how to cheat!)
This is so wonderful... An opportunity for your customer-facing people to really interact with customers. And a great piece of promotion. And a whole load of fun. I just love it. Wouldn't it be great if other retailers did the same.
For similar fun ideas visit The Innocent Village Fete - we saw the travelling fete in Bath yesterday and it brought more than just a smile to hundreds of happy Taste festival attendees. Every fete attendee got a decent sized free sample product. A great way to communicate brand values and how and why they are different from the rest!