A rather cute/creative video has appearred about my latest book.
I love it. We love it. The publisher loves it. I can name names of people you know who say they love it.
Here's the BUT...
But... no-one presses the re-send/share button. No-one says "this is so funny that I must share it to my friends."
They obviously hit the re-send/share button for this video: Somebody That I Used to Know - Walk off the Earth 28 million views since 5 Jan.
Well done them.
So what makes a great viral video?