Mandelson at it again

Quoting Dan Martin at BusinessZone:
"Department for Business, Enterprise and Regulatory Reform (BERR), a creation which resulted from the rebranding of the old Department for Trade and Industry in June 2007....

now ... remember a new acronym following the merger of BERR with the Department for Innovation, Universities and Skills (DIUS), another section of the government set up just under two years ago at a cost to the taxpayer of £7m.

The three letters I now need to keep in mind are BIS or to give it its official title; Department for Business, Innovation and Skills."

All this was created by, wait for it....

"Baron Mandelson of Foy in the county of Herefordshire and Hartlepool in the county of Durham, Lord President of the Council, First Secretary of State, and Secretary of State for Business, Innovation and Skills."

To recall how good the Government is at re-branding take a look at the early blog OGC unveils new logo to red faces - a classic waste of money (again).

(humour here) a quick search on the net and you find a ready-made series of BIS logos with strapline ("the key to making the difference") and everything (see above) so they can save some money - although my finders fee will be quite considerable... Job done!

RELEVANT LINKS
GC unveils new logo to red faces - early Govnt attempts at re-branding Dan Martin at BusinessZone
ready-made series of BIS logos