A couple of people have pointed me to a PR/'market research' piece that seems to make little sense - let me try to make sense of it for you - my comments in italics."Research from Barclays Local Business carried out after the last programme of Let's Talk Profit and Marketing seminars [some 18 events, 1,800 people attending, Autumn 08], showed that despite the importance of customers, pricing and staff to businesses, these were areas which hadn't had the priority." [Delegates cited customers/pricing/staff as key issues when they arrived at the events - specifically before the event started ie by 09:30]
"By giving business owners the key skills the majority went on to make changes to their business:
- Seven in ten had confidence to approach new customers
- 43 per cent sought out cheaper suppliers
- 43 per cent changed the way they charged for a service"
The press release seems to lose the gist of the 'research', which was that people come to the workshops and take action as a result of attending. End of story.
RELEVANT ARTICLES
PR/'market research' - the press piece
Most June/July workshops (London [West Ham, London Bridge & Hammersmith], Colchester, Gloucester and Peterborough) can still be booked on to at the Let's Talk webpages
3 comments:
These are brilliant workshops and delegates should pay to attend - that would sort out the 'pondlife'. But I work for an organisation that is committed to NOT charging for seminars!
Jim
BL
Maybe people think they want marketing help but really they need to sort their business model first?
Bonnie F
Bonnie
Thanks for quoting me at me.
I think you are probably right. Marketing looks easier and more fun to do and so people gravitate towards it as a solution.
It is easier to play with advertising slogans rather than look someone in the eye and sack them.
Robert
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