Monday, 28 April 2008

OGC unveils new logo to red faces

From The Daily Telegraph...
It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.
The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.

Just classic this one... turn it through 90 degrees and it looks like a man with a big xxxx - it looks like the Cerne Abbas giant to me... a fertility symbol!

Very good! And it definitely isn't 1st April!

- The Barclays Roadshow: Robert Craven's Bright Marketing workshops - Exeter, Cambridge, Heathrow, Hull and Bradford - including the One-Minute Brand Test on your business cards/stationery - avoid embarassing mistakes! Free to attend.
- Homer Simpson publicity stunt - makes me smile for more on the Cerne Abbas giant!)

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