Monday 19 October 2009

Accountants - You Have Been Warned


Accountants need to recognise that they won't be remembered as they slip into the blur of 'much of a muchness', 'me too' providers.

More Effective Marketing article from ACCA's In Practice Magazine.

5 comments:

Mark D (London) said...

Yes - the theme is create a compelling eleveator pitch/audio logo piece. (Again.) I think I am getting the message.

Anonymous said...

and estate agents...

Unknown said...

Actually it also applies to people in glass houses as well! (and I don't mean double-glazing salesmen!)
Robert

Anonymous said...

and estate agents...

Mark D (London) said...

Yes - the theme is create a compelling eleveator pitch/audio logo piece. (Again.) I think I am getting the message.