10 UNASSAILABLE REASONS WOMEN RULE
- Women make [all] the financial decisions.Women control [all] the wealth.
- Women [substantially] outlive men.
- Women start most of the new businesses.
- Women’s work force participation rates have soared worldwide.
- Women are closing in on “same pay for same job.”
- Women are penetrating senior ranks rapidly [even if the pace is slow for the corner
office per se]. - Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness imperatives.
- Women are better salespersons than men.
- Women buy [almost] everything—commercial as well as consumer goods.
So what exactly is the point of men?
As I said, 'very good'.
Meanwhile...
- What is your business doing to sell to women?
- Do you recognise that women buy in a different way from men?
- Do men, or do women, design your products/services/offices/websites/adverts? How does that impact on how it is received by women?
RELEVANT ARTICLES
READ THE ORIGINAL BLOGS:
Women = Men?
I believe that men and women do behave differently from each other (a sweeping generalisation!) and I believe that they do buy differently.
Bright Marketing: She's Your Number One Customer!
READ THE FULL ARTICLES:
Marketing To Women: What Women Really Want! - Are women different from men? Do they behave differently when they are buying? And if they are different, should we be marketing to them in a different way? (CriticalEye, Aug 2006).
Targeting Number One - Women make the majority of buying decisions today. Why reaching this segment is possibly the number one opportunity for businesses (London Business School Business Strategy Review)
WEBSITE:
www.tompeters.com
10 comments:
see also
http://www.fastcompany.com/1689418/moms-most-receptive-to-cause-campaigns-says-new-cone-study
see also
http://realbusiness.co.uk/business_woman/how_to_sell_to_women
see also
"Are women providing a new economy that will change business? http://bit.ly/newtribe
http://ff.im/-rxJIL
The number of female executives in top jobs at the UK's leading 100 firms is almost unchanged for a third year running – there are 135 female directors out of 1,076 people on FTSE 100 boards, or 12.5%; the figure was 12.2% in 2009 and 12% in 2008. Cranfield
see also
http://realbusiness.co.uk/business_woman/how_to_sell_to_women
Maybe the clue to what needs to be done is in the name of the magazine - FAS Tcompany
Women control more than 80% of U.S. spending. And this is just the start of a sweeping change. http://bit.ly/gkeUCq
A Closer Look: Industry Trends & Women-Owned Businesses http://bit.ly/fgDC83
What do women control in spending, really?
http://www.lipsticking.com/2011/04/what-do-women-control-in-spending-really.html
More than 40% of successful women entrepreneurs feel they're not on a level playing field with men http://entm.ag/kTrJNu
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