I was reminded today of some sage advice from Robert Craven, who Richard Branson refers to as "the entrepreneur's entrepreneur" and how businesses ought to react ( can you detect the yearning tone? Good.) when all around them belts are being tightened, budgets are being squeezed and the consumer wants "owt for nowt". The words still resound as strongly as that day in Spike Island amongst the melee of the Bristol Enterprise Network."When your competitors are slashing their marketing budgets, don't be tempted to do the same."
Marketing Blues - Wonkana blog
The Devil's In The Detail and Capital Pitching also make reference to me.
FREE NEW BOOK?
My new book "Beating The Credit Crunch - How to Survive and Thrive in the Current Recession" is at the printers as we speak.
We will have a limited number of review copies available for blog readers and have decided to allocate them to every 25th person emailing me with the following info
- Job Title/Position
- Company Name
- No of Employees
Email now with the four pieces of info, and put "free book" in the subject. Good Luck! Feel free to spread the word - the more, the merrier (but no cheating!) and the 'offer' applies only to UK addresses and finishes on 1st March 09 - one entry per company etc etc.