Tuesday, 30 October 2007

Tom Peters at The London Business Forum on Women


Saw Tom Peters yesterday at The London Business Forum. Very good.

I will share this slide of his with you:

10 UNASSAILABLE REASONS WOMEN RULE


  • Women make [all] the financial decisions.Women control [all] the wealth.
  • Women [substantially] outlive men.
  • Women start most of the new businesses.
  • Women’s work force participation rates have soared worldwide.
  • Women are closing in on “same pay for same job.”
  • Women are penetrating senior ranks rapidly [even if the pace is slow for the corner
    office per se].
  • Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness imperatives.
  • Women are better salespersons than men.
  • Women buy [almost] everything—commercial as well as consumer goods.

So what exactly is the point of men?


As I said, 'very good'.

Meanwhile...

  • What is your business doing to sell to women?
  • Do you recognise that women buy in a different way from men?
  • Do men, or do women, design your products/services/offices/websites/adverts? How does that impact on how it is received by women?


RELEVANT ARTICLES
READ THE ORIGINAL BLOGS:
Women = Men?
I believe that men and women do behave differently from each other (a sweeping generalisation!) and I believe that they do buy differently.
Bright Marketing: She's Your Number One Customer!


READ THE FULL ARTICLES:
Marketing To Women: What Women Really Want! - Are women different from men? Do they behave differently when they are buying? And if they are different, should we be marketing to them in a different way? (CriticalEye, Aug 2006).
Targeting Number One - Women make the majority of buying decisions today. Why reaching this segment is possibly the number one opportunity for businesses (London Business School Business Strategy Review)

WEBSITE:
www.tompeters.com

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