10 UNASSAILABLE REASONS WOMEN RULE
- Women make [all] the financial decisions.Women control [all] the wealth.
- Women [substantially] outlive men.
- Women start most of the new businesses.
- Women’s work force participation rates have soared worldwide.
- Women are closing in on “same pay for same job.”
- Women are penetrating senior ranks rapidly [even if the pace is slow for the corner
office per se].
- Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness imperatives.
- Women are better salespersons than men.
- Women buy [almost] everything—commercial as well as consumer goods.
So what exactly is the point of men?
As I said, 'very good'.
- What is your business doing to sell to women?
- Do you recognise that women buy in a different way from men?
- Do men, or do women, design your products/services/offices/websites/adverts? How does that impact on how it is received by women?
READ THE ORIGINAL BLOGS:
Women = Men?
I believe that men and women do behave differently from each other (a sweeping generalisation!) and I believe that they do buy differently.
Bright Marketing: She's Your Number One Customer!
READ THE FULL ARTICLES:
Marketing To Women: What Women Really Want! - Are women different from men? Do they behave differently when they are buying? And if they are different, should we be marketing to them in a different way? (CriticalEye, Aug 2006).
Targeting Number One - Women make the majority of buying decisions today. Why reaching this segment is possibly the number one opportunity for businesses (London Business School Business Strategy Review)