Monday, 1 October 2007

Fantasy CEO in The Times

Start as you mean to go on!

Competitors in The Times Fantasy CEO Competition are keen to make their mark but have found preparing for the first round unexpectedly taxing. Carly Chynoweth reports .

My humble advice, as quoted:
'As with a real business, it’s worth putting the time in at the beginning.

Think about where you are now, where you are going and how you plan to get there.

Clear objectives from the start determine your trajectory and whether you poodle along or whether you want high growth. Equally, setting up a solid strategy at the outset should mean that later turns require much less work. '

This interview got me thinking about the real life (not the fantasy) CEO role that most of our clients currently hold... and the questions we need to ask ourselves...
  • What are you trying to do with this business? What's holding you back?
  • What have you got to keep and what have you got to lose to move to the 'next level'?

Maybe it is time to reflect...

  • What is your role in the growing of the business? Are you making the best use of your time and if not, why not?
  • What can you do to speed things up?
  • What advice would a raw meat-, raw garlic-eating entrepreneur give you if he/she saw what you are doing in your business?

Strategy Sucks - article in European CEO magazine by Robert Craven
Fantasy CEO in The Times - full article in The Times
Will a bit of fantasy help your reality - article in The Times
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