Sunday 5 August 2007

She's Your Number One Customer!

The situation is as follows:

  • Women are the Number One business opportunity. As Tom Peters says, ‘they buy lotsa stuff…’ ;
  • Men and women are very different…;
  • Men are (still) in control… and are ‘totally, hopelessly, clueless about women’;
  • Not enough ’stuff’ is designed for women or communicated in a way that appeals to women;
  • Most stuff for women is, to be frank, pretty patronising;
  • We are witnessing changes in America but little seems to be changing on this side of the pond (the UK).

So there’s your opportunity.


Do I have to spell it out to you? I don’t think so.


This is not a feminist thing but a straight-down-the-line commercial argument. Women are not a niche market or a minority – they have wallets, and for many businesses, women as decision-makers and consumers hold the key to future success.

What are you going to do about it?


READ THE FULL ARTICLE:
'She's Your Number One Customer' in Better Business Magazine

8 comments:

Unknown said...

see also
http://realbusiness.co.uk/business_woman/how_to_sell_to_women

see also
http://www.fastcompany.com/1689418/moms-most-receptive-to-cause-campaigns-says-new-cone-study

Anonymous said...

Why women make better business owners! by Margaret Heffernan Read: http://bit.ly/cISeE3

Unknown said...

The number of female executives in top jobs at the UK's leading 100 firms is almost unchanged for a third year running – there are 135 female directors out of 1,076 people on FTSE 100 boards, or 12.5%; the figure was 12.2% in 2009 and 12% in 2008. Cranfield

Robert Craven said...

see also
http://realbusiness.co.uk/business_woman/how_to_sell_to_women

see also
http://www.fastcompany.com/1689418/moms-most-receptive-to-cause-campaigns-says-new-cone-study

James said...

Women control more than 80% of U.S. spending. And this is just the start of a sweeping change. http://bit.ly/gkeUCq

Tom said...

see
http://blogs.hbr.org/hbr/hewlett/2011/05/women_on_boards_america.html

Robert Craven said...

Women Dominate The Global Market Place; Here Are 5 Keys To Reaching Them

http://www.fastcodesign.com/1663594/the-whole-her?partner=homepage_newsletter

Robert Craven said...

see this excellent article
Marketers And Advertisers: Women Are Driving The Purchasing Bus, Get Used To It twrt.me/787coi