The article goes on that "there are growing fears that Royal Mail's most precious asset - its reputation as a trusted and reliable brand - will be tarnished by management's determination to boost revenues and profitability".
Meanwhile let me tell you of a great Bright Marketer - my wife's new hairdresser!
- He phones you up after you have had your hair done to make sure everything is OK (brilliant idea that!)!
- He offers you big discounts if you successfully invite a friend to go to his salon (a great way to grow his business through referrals from raving fans and ambassadors!)!
- He trains his staff in customer service by sending them all to go to the Post Office to see how NOT to treat customers (need I say more!)!
So the Mail on Sunday talks about the Post Office's "precious asset -its reputation" meanwhile this hairdresser uses the PO as the classic example of how not to do customer service.
I am with the hairdresser on this one.