I was asked, "So, when you do your Let's Talk events around the country what makes a great workshop or seminar? Why are some better than others?". A great question.
The Newmarket Let's Talk More Profit seminar sprung to mind.
I won't bother you with the detail.
100 guests arrived (only 90 had booked in!), the Barclays team who were running the event 'meeted and greeted"(?) with charm and courtesy and so we squeezed all 100 guests plus 10 Barclays hosts on to ten tables designed for seven people per table. And then the event kicked into gear and was one of the buzziest, fun, stimulating events for months.
Newmarket delegates were keen/challenging/enthusiastic/passionate/willing to talk about their businesses/honest/thoughtful; these people reacted to the 'More Profit' agenda ("how can you increase your profit? how? how?") to create a great event.
But having fun on the day is the easy bit; the real proof of the pudding is in what happened to the delegates after they left.
Feedback to date was astounding:
"I have put prices up 10% and it hasn't put anyone off."
"I went back to the office and sacked my customers from hell - I feel so much better."
"I have phoned every one of my Top Twenty clients and asked for more business - so simple, so obvious."
"Sales up 20%, profits up 25%, smile on face up, up, up!
My point is not about me but about what makes a great event. The recipe seems to be:
- A hungry audience - so give them what they want
- Content and material that works for the audience - so give them stuff they can take away and use
- a great welcome/farewell - so make sure all your meeters/greeters/hosts/hostesses are 100% 'up for it'.
And thanks once again to everyone at Newmarket for making an event that went with a zing: Dave, Anthony, Mark, Sue and the team from Barclays; and delegates from Webuseful, Uniqlooks, March, Welham, SP and too many to mention.
RELATED ARTICLES:
Let's Talk... More Profit Formulae
RELATED LINKS:
Let's Talk... More Profit the events and the new diary!
6 comments:
Hi Robert
The proof of the pudding IMHO - after having attended the workshop myself in Kent a while ago - is the simple recipe you provide in the 'work' shop.
We, the delegates, already start 'working' during the workshop - which contrary to many other workshops I've attended isn't a monologue - hence the implementation of the simple recipe is much easier arrived at.
Karin H. (keep It Simple Sweetheart, specially in business)
To add to this debate, you might like to look at an interview I did with Jim Symcox in his blog http://manchester-blog.com/north-and-south-divide-reveals-attitude/. He quote me on how I find different parts of the country.
Robert
Hi Robert
Just to let you know the link in you post has a typo in it (and hence doesn't work ;-))
Found that when I was trying to link to it in a comment on my own blog:
How to confuse your clients post.
Karin H. (Keep It Simple Sweetheart, specially in business)
Thank you Karin - the correct URL is http://www.directorscentre.com/lets-talk.php
The blog has now been corrected...
Cheers
Robert
Thank you Karin - the correct URL is http://www.directorscentre.com/lets-talk.php
The blog has now been corrected...
Cheers
Robert
Hi Robert
The proof of the pudding IMHO - after having attended the workshop myself in Kent a while ago - is the simple recipe you provide in the 'work' shop.
We, the delegates, already start 'working' during the workshop - which contrary to many other workshops I've attended isn't a monologue - hence the implementation of the simple recipe is much easier arrived at.
Karin H. (keep It Simple Sweetheart, specially in business)
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