Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
This is typical of the Daily Mail... but they have let themselves dowm by having no mention of his race, religion, sexuality or claimant status.Bonnie
Hmm. Very good. Thanks to this 'Bright Marketing' tip, I know something new about how to run my small business. Thanks! Keep the useful stuff coming Robert Craven.
Dear Mr AnonymousI think you miss Robert's point.Deliberately or otherwise, Banksy has been a stunning piece of marketing from a small firm.The enigma of not knowing who he is has been a key part of the mystery, value, charm, and intrigue. Yes, you can buy stuff from the website, go to the museum (Bristol's best exhibition for years, financially), buy his originals at auction, but still there was and hopefully is a fascination.It is like Top Gear's Stig times 100. The question is whether people will still be fascinated by Banksy now that his face has been revealed.So if you want to "know something about running your own business", based on Robert's blog then it must be: "What can I do to create a buzz about what I do? How can I get people to talk about my business? What can I do to create a special, unique brand?"
Dear Anonymous 08:58,So I didn't miss the point at all?What is "Stig"?Is painting your brand on the side of buildings, without permission, a recommended strategy of Robert's then? If I'm too law abiding, what is the equivalent for my typewriter business? Thank you,Not "Mr." Anonymous. (Another inaccurate assumption on your part).
Dear Anonymous 10 September, 2009 17:55)Aplogies for getting the Mr piece wrong - just typing quickly. More importantly I apologise for not putting my name at the bottom. It is Bonnie.Stig or The Stig is an anonymous character who appears on Top Gear, the TV programme. No-one knows who The Stig is or really is and the whole thing created a lot of conversation. So that's who The Stig is. (see Wikipedia)I think you have to talk to Robert to find out if "painting your brand on the side of buildings, without permission, a recommended strategy of Robert's".However Banksy wasn't painting his brand on the side of buildings - although he did use the side of buildings as a canvas for some of his work and yes, some of those art pieces/gaffiti would have been illegal. He was originally a street artist!I go back to my/Robert's(?) point that Banksy begs the question of us:"What can I do to create a buzz about what I do? How can I get people to talk about my business? What can I do to create a special, unique brand?"Bonnie (female!)
The comments above are are all a bit strange. Banksy is an artist and not a small business. However he/it has become a business (see the website) and the anonymity has certainly added to the mystery. Which is more than I can say for people who don't leave their names on the end of their comments!Funnily enough, I did know him.Nick who is from Bristol and met Robert last night.
Banksy takes Simpsons into sweatshop - http://www.guardian.co.uk/media/2010/oct/11/banksy-the-simpsons-bart
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