More Effective Marketing for Accountants

Here's a link to an article entitled More Effective Marketing from ACCA's In Practice magazine. It is aimed at accountants! It starts

Traditional forms of marketing are not always effective and advertising is rarely cost-effective. Robert Craven believes you can implement more subtle techniques to reach potential clients.

It seems to have produced some interesting reactions.

RELEVANT LINKS

Accountants - Know Me, Know My Business - an article from the same magazine In Practice
More Effective Marketing from ACCA's In Practice

PS To stop the suspense, the photo is a very young John Cleese!