Karin H's blog The Kiss Business Too does me a big favour by summarising the Bright Marketing book and the Ashford workshop - an outsider can always see things better than we can ourselves... and I wouldn't disagree with her...
"By the time you finish the book (or leave the workshop) you should have sorted out How and What your Brand should be Communicating and to Whom."
She continues...
"Talking about workshops, like business advice books I have a personal 'definition' on proper, worthwhile workshops: it's is the word WORK - i.e. not having to listen for hours to a so-called guru going on and on about mostly already known strategies and/or marketing ideas, but being actively involved in the going ons...
"Workshops should be interactive and not just a lecture filled with cliché solutions...
"The 'Lets Talk...' workshops by Robert Craven in cooperation with Barclays fit the bill perfectly, if you are ever in the position to join in don't hesitate, just go and be prepared to work!"
Thank you Karin!
RELEVANT LINKS
Bright Marketing book
The Kiss Business Too
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