Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Monday, 8 March 2010
Marketing Thought Bubble
Regarding marketing, why should people buy from you if:
You aren’t able to give them what they want?
You don’t understand their needs and their wants?
You aren’t talking their language?
Your competition is faster/smarter/nicer/cheaper?
11 comments:
Peter E
said...
Creep, creep.
Used this set of questions from the Business Club posting and used it with a team from an accounting firm. We did a training-type session around it
The results were depressing at first but in the end they were inspiring. They pushed through to gain a better insight and understanding of what they can do.
We need to drive our people to think more carefully about their job and how they can GIVE not just ADD value to the customer experience.
Used this set of questions from the Business Club posting and used it with a team from an accounting firm. We did a training-type session around it
The results were depressing at first but in the end they were inspiring. They pushed through to gain a better insight and understanding of what they can do.
We need to drive our people to think more carefully about their job and how they can GIVE not just ADD value to the customer experience.
11 comments:
Creep, creep.
Used this set of questions from the Business Club posting and used it with a team from an accounting firm. We did a training-type session around it
The results were depressing at first but in the end they were inspiring. They pushed through to gain a better insight and understanding of what they can do.
We need to drive our people to think more carefully about their job and how they can GIVE not just ADD value to the customer experience.
Pete
Anticipation and satisfaction of your customer needs, profitably.
Roy
www.sturgessonline.co.uk
who, what, where, why, when, how?
how much?
Pete
answer: you go bust
madge
There is no reason. You will go pop.
Tomo
Too many people do not deserve to be open as they do not understand these fundamentals!
Chas
AGREED.
Next.
I think marketing is incredibly important, but I think it intellectually comes second after sales.
I think marketing is incredibly important, but I think it intellectually comes second after sales.
There is no reason. You will go pop.
Tomo
Creep, creep.
Used this set of questions from the Business Club posting and used it with a team from an accounting firm. We did a training-type session around it
The results were depressing at first but in the end they were inspiring. They pushed through to gain a better insight and understanding of what they can do.
We need to drive our people to think more carefully about their job and how they can GIVE not just ADD value to the customer experience.
Pete
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