Monday 8 March 2010

Marketing Thought Bubble


Regarding marketing, why should people buy from you if:
  • You aren’t able to give them what they want?
  • You don’t understand their needs and their wants?
  • You aren’t talking their language?
  • Your competition is faster/smarter/nicer/cheaper?

11 comments:

Peter E said...

Creep, creep.

Used this set of questions from the Business Club posting and used it with a team from an accounting firm. We did a training-type session around it

The results were depressing at first but in the end they were inspiring. They pushed through to gain a better insight and understanding of what they can do.

We need to drive our people to think more carefully about their job and how they can GIVE not just ADD value to the customer experience.

Pete

Unknown said...

Anticipation and satisfaction of your customer needs, profitably.

Roy

www.sturgessonline.co.uk

Peter E said...

who, what, where, why, when, how?
how much?

Pete

Marjory D said...

answer: you go bust
madge

Tomo said...

There is no reason. You will go pop.

Tomo

Charles L said...

Too many people do not deserve to be open as they do not understand these fundamentals!

Chas

Richard said...

AGREED.
Next.

Tom Peters said...

I think marketing is incredibly important, but I think it intellectually comes second after sales.

Tom Peters said...

I think marketing is incredibly important, but I think it intellectually comes second after sales.

Tomo said...

There is no reason. You will go pop.

Tomo

Peter E said...

Creep, creep.

Used this set of questions from the Business Club posting and used it with a team from an accounting firm. We did a training-type session around it

The results were depressing at first but in the end they were inspiring. They pushed through to gain a better insight and understanding of what they can do.

We need to drive our people to think more carefully about their job and how they can GIVE not just ADD value to the customer experience.

Pete