Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Monday, 1 February 2010
What Message?
A shortened version of an earlier entry What Is The Message?
What is it that you are trying to say, because I am sure that what you think you say and what they hear are two very different things!
For me, that message is: “Stop p***ing around!” I apologise for the language but that’s it in a nutshell.
Seven points:
1. It is all your fault
2. Stop procrastinating
3. Speed is of the essence
4. Decide which side of the fence you’re going to sit on
5. Just do it – now
6. Take massive action
7. DIY my foot! You can’t do it alone
So, now is the time to grow up and take responsibility for the successes and failures of your business.
Stop blaming other people and take on the challenge as an adult. Go for it!
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12 comments:
Clean summary. Let's hope a few more people get it!
Interesting how the shorter the message then the tighter it becomes.
Short tight messages do tend to add more punch.
Robert
It was this type of advice that you gave from your seminars that really helped me! I now relay that to others who ask me how I was able to grow my business and direct them to your website!
short messages punch more?
I now see the theme of the month: take control.
Jeremy
I make it five points. Two are duplicating.
1. It is all your fault
2. Stop procrastinating. Speed is of the essence
3. Decide which side of the fence you’re going to sit on
4. Just do it – now. Take massive action
5. DIY my foot! You can’t do it alone
excellent.
Mark
You were right - time to stop messing.
Jerry B
It was this type of advice that you gave from your seminars that really helped me! I now relay that to others who ask me how I was able to grow my business and direct them to your website!
SPEED is of the essence + massive action
I am not alone when I said
"We Have Met the Enemy, and He Is Us"
http://www.bnet.com/blog/business-myths/we-have-met-the-enemy-and-he-is-us/917
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