- If you don’t know where you are going, then any road will do!
- If you don’t know where you are going, then how do you know how well you are progressing?
- If you don’t know your competitors’ strengths and weaknesses, then how do you hope to compete, and against what?
- If you are not aware of trends and pressures in the market and industry, then how do you expect to make the best, most rational decisions?
- To be constantly reacting to the moves of your competitors will grind you down – take control. (In a team of huskies, it is only the dogs at the front that have a good view!) It is usually better to be at the front, in the lead, than at the back of the pack.
Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Monday, 8 February 2010
Strategy Thought Bubbles
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9 comments:
IMHO - not enough focus on the outside world here.
Jeremy - read the whole piece. He says "To be constantly reacting to the moves of your competitors will grind you down"
Interesting take on the standard MBA course. Certainly briefer and easier t understand. But, my friends, does this over-simplified view work in reality? It may do and so it would save a lot of wasted time. Will put this to my MBA class and see where they satnd on this.
Yvonne
jeremy/Bill
My position is that you should focus on your customers, the ones that are in front of you. Focus first on what is in front of you. Don't get too obsessed with the theoretical/intellectual stuff!
Robert
Ah, so this is really a blog about putting yourself back in control and not feeling so vulnerable to the outside world?
Yes, yes, yes. Probably every post of Robert's is about control! (Apart from the silly ones.) Well, that's how I read it!
Bill
Control.
Looking through the posts the theme is control and ownership of the situation. IMHO.
Madge
Ah, so this is really a blog about putting yourself back in control and not feeling so vulnerable to the outside world?
IMHO - not enough focus on the outside world here.
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