Nine Sales and Customer Care Facts
- If your customers are not listening it is not their fault! It is your fault… you are not communicating in a way that they can hear your message.
- Your sales presentations/offers and so forth are probably all wrong. Read on...
- People have problems/hurts/needs that they want sorted out. You need to know what they are. Ask questions, shut up and listen to the answers.
- Customers are only interested in how you can help them relieve the pain or get more pleasure.
- People will buy from you if you are able to cut to the chase. Tell them what they will get… Don’t bore them. Be precise.
- People don’t buy from you for what you do but for what your product or service will do for them (probably after you are gone). How will they be better off after you have gone?
- Customers want you to make it absolutely clear what they will get by buying from you. Tell them how you will make things better for them.
- Customers love it when you make it clear that you can deliver. So tell them: “We can do that” and give them some brief proofs or examples.
- Customers love it when you shut up.
10 comments:
10) Custiomers can not stand dishonesty or hypocricy especially from large companies that claim to be one thing yet do another. Actions speak louder than words: RBS and Aviva, sponsors of the National Customer Awards. Sack the marketing departments and spend a day telling the truth!
Madge
All obvious (but nice to be reminded) but so few people do this 'good stuff'.
WM
This is getting closer to the vim and vigour that is need when dealing with cutomers/clients.
Did anyone see Gerry Robinson on Dementia - classic example of what can be done (and not done).
Mediocrity is sad for everyone.
Jim
For whatever reason we have not managed to bottom out RC's gripes about the poor quality of marketing behaviour. I feel a crusade coming on?
Could you make this more focused and even less wordy? Something to become an aide-memoire. Certainly something I could pin on the monitors of some of my colleagues.
Large organisations (a uni for me) just see the intray and not the customer. They need a badge that says "Why am I here?".
Yes I saw Gerry Robinson. Everyone should see it. He has gone up in my estimation.
Tracy
answers:
I enjoyed Gerry Robinson. Very good.
An aide memoire - nice idea. Watch this space (again)!
Robert
Customer is NOT King
Tracy
Customer is NOT King
Tracy
For whatever reason we have not managed to bottom out RC's gripes about the poor quality of marketing behaviour. I feel a crusade coming on?
This is getting closer to the vim and vigour that is need when dealing with cutomers/clients.
Did anyone see Gerry Robinson on Dementia - classic example of what can be done (and not done).
Mediocrity is sad for everyone.
Jim
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