Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Thursday, 17 December 2009
Business Club Update
Quick update here on the Business Club.
Firstly, thank you to all of you who signed up for the ‘trial period’ on the Business Club – it has been great to see so many old and so many new names.
The first ‘Open Day’ (“book in a time to speak to me”) was a great success – I had the MDs of small, medium and large companies calling in. The main theme was how to drive more and better customers to the businesses although there were some rather more specific discussions. Also a healthy mix of IT, consulting, and manufacturing businesses – all based in the UK. Call Trish on 01225 851044 for further dates. Your feedback – most of your initial feedback has been very generous but we can always do with even more!
As a ‘proof of concept’ the pre-launch has been a great success. The December bulletin used a fair amount of ‘existing materials’ and this will not be quite so pronounced once the Club is fully launched and focusing more on members’ specific needs.
Next Steps – the Club will see more exclusive materials (how to’s, articles and video) and would like to introduce teleseminars for ‘members only’. A discussion forum is also being debated although the demand doesn’t seem so strong. Maybe a LinkedIn group would suffice.
We have had several expressions of interest from potential sponsors; while politely declined at this stage, no sponsorship will be considered if it might compromise editorial independence.
Next month, the topic is ‘Just How Good Are You?’. Featured materials will include The Directors’ Centre workbook, a Video ThoughtBubble and an Article of the Month on the subject. Also there will be Part Two of the "Beating The Credit Crunch" Webinar.
As well as all the other features (case studies, tips of the month, how to’s, etc), there will also be an audio interview and further Open Days for you to call and speak with us.
We are really excited about how the Club is developing. With full launch and a paying membership we will be able to start planning future events (both online and live/face-to-face).
Looking forward to your feedback.
Regards
Robert
PS You can still use the free trial (for the rest of the month) at www.directorscentre.co.uk by using the promo code dec09. Let your friends know.
PPS gremlin spotted when we tried to send this as an email via the Club's platform - apologies if you received the weirdly formatted email!! RC
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7 comments:
Congratulations! Not just to you Robert, and DC, but also to those with the intelligence in deciding to take their first step towards navigating their business effectively....
Just revisited. Nice Seth Godin free book thingee and Bunch of Fives is always great to revisit.
Yes Seth G book was a nice surprise but took a bit of finding. Yes Bunch of 5s was great reminder.
Have you shown this to the Business Links?
The first email was a bit odd at my end. I think is was the ["] and ['] that was funny. Needs sorting.
Tracy
Tracy
The Club has generated more than its fair share of interest. We are still in proof of concept stage (does it work? does it appeal? what else do we need?). However, watch this space.
Apologies for the email and gremlins. As I said above "does it work?".
Robert
All fine now
Yes Seth G book was a nice surprise but took a bit of finding. Yes Bunch of 5s was great reminder.
Have you shown this to the Business Links?
The first email was a bit odd at my end. I think is was the ["] and ['] that was funny. Needs sorting.
Tracy
Just revisited. Nice Seth Godin free book thingee and Bunch of Fives is always great to revisit.
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