Thursday, 26 March 2009

Stop Being So Boring! Boring! Boring! - Now!"

Sorry about this rant but...


"YOU AND YOUR PRODUCT ARE SO RUN-OF-THE-MILL, MEDIOCRE, AVERAGE, DULL AND BORING. YOU ARE A FOLLOWER, A LAGGARD, A COPIER WITHOUT AN ORIGINAL IDEA, THOUGHT, PROCESS, PRODUCT, SERVICE OR WAY OF DOING STUFF IN YOUR MIDDLE-OF-THE-ROAD, 'JUST LIKE THE REST OF THEM' COMPANY.

BORING! BORING! BORING!


WHY SHOULD I BOTHER TO BUY FROM YOU WHEN I CAN BUY FROM ONE OF YOUR COMPETITORS (WHO WILL BE CHEAPER OR FASTER OR FRIENDLIER OR SMILIER OR HIGHER TECH OR WHATEVER)?

BORING! BORING! BORING!

WHY SHOULD PEOPLE TALK ABOUT YOU OR YOUR PRODUCT OR YOUR SERVICE? I CAN'T THINK OF A SINGLE REASON. CAN YOU?"

What are you going to do about it?




RELEVANT LINKS
Bright Marketing - why should people bother to buy from you? - blog entry about the book
Barclays Let's Talk... events
- for businesses employing less than 10 employees.
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