Sorry about this rant but... "YOU AND YOUR PRODUCT ARE SO RUN-OF-THE-MILL, MEDIOCRE, AVERAGE, DULL AND BORING. YOU ARE A FOLLOWER, A LAGGARD, A COPIER WITHOUT AN ORIGINAL IDEA, THOUGHT, PROCESS, PRODUCT, SERVICE OR WAY OF DOING STUFF IN YOUR MIDDLE-OF-THE-ROAD, 'JUST LIKE THE REST OF THEM' COMPANY.
BORING! BORING! BORING!
WHY SHOULD I BOTHER TO BUY FROM YOU WHEN I CAN BUY FROM ONE OF YOUR COMPETITORS (WHO WILL BE CHEAPER OR FASTER OR FRIENDLIER OR SMILIER OR HIGHER TECH OR WHATEVER)?
BORING! BORING! BORING!
WHY SHOULD PEOPLE TALK ABOUT YOU OR YOUR PRODUCT OR YOUR SERVICE? I CAN'T THINK OF A SINGLE REASON. CAN YOU?"
What are you going to do about it?
RELEVANT LINKS
Bright Marketing - why should people bother to buy from you? - blog entry about the book
Barclays Let's Talk... events - for businesses employing less than 10 employees.
8 comments:
LOL
We'll be the 'whatever' then: much more informative.
In fact, we've always been that and that definitely makes us stand out.
BTW - are you also getting bored to death by all those 'Credit-crunching workshop' offers? I am.
Karin H. (Keep It Simple Sweetheart, specially in business)
Karin
RE Credit Crunch workshops...
Everything is labelled 'Credit Crunch' from fish fingers to five star holidays.
RE workshop titles, some say CC titles are all too much and others tell me that it attracts the crowds. Maybe CC is the new marmite - some love it, some hate it.
As author of 'Beating the CC' I add to the noise but it wasn't the case when I started writing!
RC
Watched a new program yesterday (BBC4 if memory serves) - kind of comic view on the news - where they 're-branded' the credit crunch/recession into Moneygeddon. (T-shirts and mugs with the new title sold very well ;-))
Same program showed an interviewer from another program having terrible trouble finding normal people and small business owners who would agree that the 'crunch' had effected them.
Seems we're all getting bored by the negative 'branding' and jumping on the CC band wagon - all we need now is the media getting bored too ;-)
Karin H
ps - liked your book anyway, despite the title ;-)
Isn't this rant aimed at the Labour Party?
Provocative seems to be Robert's signature style but this approach doesn't work for me - helpful might be better than verbal abuse. And, do we really need another book banging on about marketing in whatever happens to be the flavour the month? For all the words that are written about the subject doesn't it just come down to consumers choosing to buy from businesses that they know, like and trust? Anyway, we're not stupid - we know the theory - it's actually making it happen that's difficult..
Agreed
There would be no need for Robert Craven if more people took action.
Try spend two minutes at any small business meeting and you will see why he is needed.
Terry
Agreed
There would be no need for Robert Craven if more people took action.
Try spend two minutes at any small business meeting and you will see why he is needed.
Terry
Watched a new program yesterday (BBC4 if memory serves) - kind of comic view on the news - where they 're-branded' the credit crunch/recession into Moneygeddon. (T-shirts and mugs with the new title sold very well ;-))
Same program showed an interviewer from another program having terrible trouble finding normal people and small business owners who would agree that the 'crunch' had effected them.
Seems we're all getting bored by the negative 'branding' and jumping on the CC band wagon - all we need now is the media getting bored too ;-)
Karin H
ps - liked your book anyway, despite the title ;-)
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