If you are trying to put prices up (and it is a recession) then here's a method to follow.Tactic #1) Negotiate on 'value added'
eg talking to the client you might say...
"Last year you received £x of profit as result of working with us and the fee was £y.
"This year is the year of added value and we have found ways to generate £x + 20% of profit for you and the new fee will only be £y + 10%... so you are getting even more profit for your investment."
This is not as daft as it sounds but you have to ask for the price rise (and justify it) to get it.
Try it!
4 comments:
Thanks for another super post Robert, and your generosity in giving your readers such groovy advice.
I'm bummed to say that I only have your Kick-Start and Customer is King books. So, I just woke up from my Craven-slumber and I figure it is time to pay you back for your time. So on to my question; is the material you have conveyed in the last couple of posts covered mainly in your latest book, or Bright Marketing?
Which one is the best for these keepin' it real strategies?
Thanks for being there Robert, and keep on moving, brother!
You rock baby.
Thanks for the comments.
Without being too specific, 'Bright Marketing' would be the book if you want the selling/marketing slant; 'Beating the Credit Crunch'(slimmer) does cover the marketing (briefly) but also focuses on financial fixes as well.
Both can be obtained from www.directorscentre.com at good prices and the proceeds go to the Jack Cecup School in Lusaka, Zambia.
RC
Thanks for another super post Robert, and your generosity in giving your readers such groovy advice.
I'm bummed to say that I only have your Kick-Start and Customer is King books. So, I just woke up from my Craven-slumber and I figure it is time to pay you back for your time. So on to my question; is the material you have conveyed in the last couple of posts covered mainly in your latest book, or Bright Marketing?
Which one is the best for these keepin' it real strategies?
Thanks for being there Robert, and keep on moving, brother!
You rock baby.
simple.
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