Friday, 5 September 2008


Otaku - a japanese word... roughly translated, it is all about enthusiastic people who enthuse (about your product?). It could be a nerd?

Wikipedia: "Japanese term used to refer to people with obsessive interests"...

These people care...
These people are obsessed
These people talk...
These people listen...

These people are not all nerds/anoraks!

So, what can you do to make your business attractive to these "sneezers"?

PS what is a sneezer...? Back to
Wikipedia on Seth Godin's IdeaVirus book:

"Interrupting people is an inefficient approach to marketing, and one doomed to failure. Instead marketers should strive to spread ideas. An Ideavirus is an idea that moves and grows and infects everyone it touches. An Ideavirus is based on customers marketing to each other.

"The book refers to hives and sneezers. Hives are the groups of people to whom the idea has some specific relevance, sneezers are the people likely to spread your idea. A successful Ideavirus requires the sneezers infecting the hive."

Wikipedia - on otaku
Wikipedia on IdeaVirus
Seth Godin - his blog
Otaku research

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