Thursday, 24 July 2008

Lusaka, Zambia

Returning to Zambia has been a delight.

I did a 'More Profit' session to an audience that was predominantly members of ACCA (accountants) and members of the Management Express Forum. Again the issue of putting prices up was very controversial - lots of debate and discussion. How can this concept be applied in Lusaka? What would happen?

On the following day we did a full 'Kick-Start Your Business' full-day session. All the material was received with great warmth and enthusaism and again the pricing debate kicked in.
"How can Nando's charge three time more for the same beer and the same chicken as a local restaurant yet be full all night?"

And the answer is in the 'Kick-Start' and 'Bright Marketing' 'ologies':
- "Nature is brutally honest..."
- "Marketing is not a battle of the product but for the mind of the customer..."
- "Why should people buy from you when they can buy from the competition?"
- "Its all about branding..."
- "If there's a choice between being different or being better then different wins every time..."

At the end of the day, the MD of a fast food outlet as well as a local businesswoman came up to me and explained that they had both nervously put up prices in their businesses... there had been no noticable change in trade - if anything some of the difficult customers had left and some nicer ones had replaced them.


RELEVANT LINKS

More Profit - seminar
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