Just come back from the most amazing safari experience - three days in Northern Botswana (Okuti Lodge, Okakavango/Moremi Game Reserve) - while there I was shown this wonderful Zulu proverb. It sums up the whole Bright Marketing 'ology'.'Ingw idla ngamabala'
The leopard eats by means of its spots
If one wants to succeed, one must develop characteristics that distinguish one from others
So maybe the book should have a leopard on its front cover!
PS All the webpages claim "Camp Okuti is enclosed by fencing and thus wonderful for the first time visitor to Africa who might need that ‘safety’ factor'" - I can assure that this is not the case!!! We were woken up by a hippo under our stilted bedroom/tent and we had a leopard come through the site on our first night! Not for the faint-hearted!
RELEVANT LINKS
Bright Marketing - the book
Okuti Lodge - webpage
(Photo taken in N Botswana)
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