Thursday, 6 March 2008

How to exploit search engines

These links were tagged on to the end of a great article by Dave Chaffey "How to exploit search engines"... in December/January's The Marketer from CIM - I also recommend the magazine.

Understand customer search behaviour using tools... see the popularity of phrases related to your site at - he wrote the article...

Insider info on the latest changes at Google from Google employee Matt Cutts' blog

Use Yahoo Site Explorer to find which backlinks you or competitors have

Link-building approaches from LinkMoses' Eric Ward

Understand the SEO top ranking factors using the experts' compilation

Read e-consultancy's Search Engine Optimisation Best Practice Guide

- Track the latest developments at Search Engine Watch
- Gain insights from industry guru Danny Sullivan at SearchEngineLand

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