Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Thursday, 19 December 2013
Robert Craven Christmas Message
As we head towards Christmas festivities and the end of
the calendar year, it seems appropriate to write a short message.
2013 seems to be the year that divided business in more
ways than one.
Yes, it sorted the vulnerable from the strong.
For some, 2013 has been very tough. Maybe too tough.
For others, 2013 has been a great year. They've never had
it so good.
For all of us it has been a year when we have experienced
and learnt a lot. A lot more than usual.
This is because of the ever-increasing rate of change
coming from the always-open, internet-obsessed world that most of us
now live in. People want more, more, more and faster, faster, faster
while also wanting to improve the quality of their lives. A series of
And 2014, I believe, will be more of the same!
Have a brilliant break. Have a brilliant end of the year.