The Bright Business Tour
London, Bristol, Manchester and Birmingham
Like a double-espresso of business tools, the seminars are practical and action-focused. You will take away tools to implement in your own business. Tools that work!
BRIGHT BUSINESS TOUR DATES
London, Thursday 11th July - Book Now
Bristol, Friday 12th July - Book Now
Manchester, Tuesday 17th September - Book Now
Birmingham, Wednesday 18th September - Book Now
ABOUT THE TOUR
The Bright Business Tour was conceived on a rainy afternoon in early May. After a lengthy discussion about what types of business seminars are available we decided to run a survey and ask people what they wanted. A few days later we had received hundreds of responses from businesses across the UK telling us what they looked for in a seminar.
So far the survey respondents have decided the following:
- Where the seminars are
- How long they should be
- The subjects of the seminars
- How much the tickets cost.
That is not the end of your involvement in creating the seminar!
When you buy a ticket you will be allowed to submit your question or request to Robert. In each session Robert will answer these questions and queries as part of the seminar content.
MORNING SESSION - BRIGHT STRATEGY AND MONEY
Where are you going, how are you going to get there and how much are you going to make?
A boring title but totally crucial! Too many businesses create lame strategies (if they have one in the first place) so it is little wonder that they also deliver lame results. While this is not a ‘get-rich-quick’ programme it will cover the basics of how to put together a strategic plan that actually delivers for your business. We then go on to talk about pricing and cash and the implications of getting it wrong (or right). You will be taken through a masterclass in how to design, set up and deliver a profitable strategy for you and your business.
AFTERNOON SESSION - BRIGHT MARKETING AND SALES
How to attract the right customer and get them to buy from you (so you make a profit).
Most people feel that their marketing just isn’t delivering the promised results. It is easy to sell ‘loads of stuff’, just give it away for free! However, what is clever is to sell the right product to the right people and at the right price. Everyone wants to know the ‘secrets of…’ but actually the marketing fundamentals are pretty straightforward. You will be taken through a step-by-step process to significantly improve your sales.
Most people feel that their marketing just isn’t delivering the promised results. It is easy to sell ‘loads of stuff’, just give it away for free! However, what is clever is to sell the right product to the right people and at the right price. Everyone wants to know the ‘secrets of…’ but actually the marketing fundamentals are pretty straightforward. You will be taken through a step-by-step process to significantly improve your sales.
WHO DELIVERS IT?
The programme is delivered by Robert Craven (‘the entrepreneurship guru’ The FT), author of five best-selling business books including: Kick-Start Your Business, Bright Marketing and Grow Your Service Firm.
Robert has worked both sides of the business school fence. He has a Warwick MBA and was Director of Consulting and Training at its renowned SME Centre, designing/running their Business Growth programmes. He is visiting professor and guest lecturer at Toulouse, Cranfield and other business schools.
WHAT OTHERS SAY...
"…one of Warwick Business School's most highly regarded presenters. His animated action-packed style demands participation. Robert does not give his audience the option of sitting back and merely reflecting."- Professor David Storey, Warwick Business School
“Robert Craven says that ‘your whole business hinges on what your customer gets from you’. I wholeheartedly agree."
- Sir Richard Branson
- Sir Richard Branson
You can see more testimonials and videos here.
WHO SHOULD ATTEND?
Marketing And Sales Seminar
It is for professionals who are responsible for delivering marketing or sales for a business, whether they are a marketing professional, an owner or a director. People who want to learn the latest techniques or people who are new to sales and marketing and want to get up to speed quickly.
Strategy And Money Seminar
It is for owners, managers and directors who are responsible for delivering company strategy and improving the profitability of the business.
Both Sessions People who what to be able to gain a full undertanding of the latest business tools and techniques across both subjects.
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BOOKING YOUR TICKET ?
Ticket prices:
£250 + VAT - Full-day: Attend both sessions
£150 + VAT - Half-day: Attend 1 session
£250 + VAT - Full-day: Attend both sessions
£150 + VAT - Half-day: Attend 1 session
You can book your ticket by emailing office@directorscentre.com or calling 01225 851044.
Or you can purchase tickets online below.
TICKETS FOR LONDON - THURSDAY 11TH JULY
TICKETS FOR BRISTOL - FRIDAY 12TH JULY
TICKETS FOR MANCHESTER - TUESDAY 17TH SEPTEMBER
TICKETS FOR BIRMINGHAM - WEDNESDAY 18TH SEPTEMBER
You can also book your place by contacting The Directors' Centre (details below) and purchasing your ticket directly.
MORE INFORMATION
For further information and booking forms, contact Tricia Yockney at the Directors' Centre on 01225 851044 or email office@directorscentre.com.
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