Manu Field in Marketing Insights on May 16, 2011:
I don’t propose to go into whether or not Lady Gaga deserves this level of success based on a dispassionate assessment of her musical talent. However, one thing which surely everyone can agree on is that she (or her handlers) has hit on – and consistently played on the strength of – a winning strategy. She is shamelessly different.
So Manu, where is your tenuous link to what can be learned from this by healthcare communications agencies, you may be thinking. Well, I would say that Lady Gaga is an excellent case study in support of the core thesis of a book that I read a while back called Bright Marketing by Robert Craven...
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