Friday, 16 December 2011

FT Guide to Business Networking - Heather Townsend



Heather Townsend’s FT Guide To Networking gives you exactly what you’d expect from such a prestigious publisher: a thorough and robust introduction to the subject.

Networking is a mystery, a dark art to many, especially to those in professional service firms where people are trained to be brilliant in their job but often do not receive any formal guidance on the necessary softer skills required to grow a practice. (You are meant to pick up the networking thing by osmosis!)


Townsend systematically takes the whole process apart and examines each piece so the beginner or the relative expert can find great nuggets and insights into the networking process (and then apply them).


Her use of the FITTER framework and an opportunity scoring system allow you to apply her ideas, thoughts, and techniques. And the book is full of helpful lists, how-tos, tips, resource lists and summaries.


You can dip into this book where you feel you need a quick update and review or read it from cover-to-cover.


The book is free of the hippy nonsense that is so-often written about the subject. It is a well-researched book littered with real life examples of the ideas and approaches that she recommends.


Like a sex manual, there will be two types of owners of this book: those who shame-facedly hide it from view for fear of being found out... and those who proudly have it on full display. Which one will you be?

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