Monday 24 October 2011

Mini-Case Study 2: Increasing Accountants’ Sales By 32%


Scan: three companies of accountants had merged, but operated to their own agendas as businesses and individuals. Too many were merely “order takers” leading to poor client relationships.

Evaluate: a business review showed little clarity of purpose or direction, and no unity of operating systems. Needed to change 1+1+1=3 into 1+1+1=5.

Recommendations: management and staff seminars created a shared sense of purpose and willingness to co-operate because they would all profit. New system set up by DC and key staff. Training was practical, comprehensive and positively received.

Results: 32% increase in services taken by clients transforming profitability. 10% annual growth exceeded.






Contact Paul Jobin or Robert Craven at The Directors' Centre to find out more. +44 01225 851044

6 comments:

George said...

Has this been added to the post on accountants where you've got all kinds of articles etc?

George

Steve said...

Pat of the moral of this story seems to be that accountants are not always that hot at runnng their own businesses

Jerry McG said...

Robert it istime to spread your wings and not just talk about accountants.

Jerry McG said...

Just notived your wikipedi entry at
http://en.wikipedia.org/wiki/Robert_Craven via twitter.

Matt Sharper said...

go read the  last case study?

Robert Craven said...

Matt - cheers for pointing Jerry in the right direction...
RC