Monday, 24 October 2011

Mini-Case Study 2: Increasing Accountants’ Sales By 32%

Scan: three companies of accountants had merged, but operated to their own agendas as businesses and individuals. Too many were merely “order takers” leading to poor client relationships.

Evaluate: a business review showed little clarity of purpose or direction, and no unity of operating systems. Needed to change 1+1+1=3 into 1+1+1=5.

Recommendations: management and staff seminars created a shared sense of purpose and willingness to co-operate because they would all profit. New system set up by DC and key staff. Training was practical, comprehensive and positively received.

Results: 32% increase in services taken by clients transforming profitability. 10% annual growth exceeded.

Contact Paul Jobin or Robert Craven at The Directors' Centre to find out more. +44 01225 851044
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