Friday, 28 October 2011

Mini-Case Study 3: Turnover Up 50% Even In A Deeply Recession Hit Market

Scan: the recession caused the almost immediate collapse of revenues for construction companies, architects and interior design products.

Evaluation: our client sold up-market furniture etc to hotels, offices and wealthy individuals, but had little profile and no leadership positioning. They ended up selling on price, and not winning enough competitive pitches.

: position as regional leaders, focus on “famous” designers, evolve the website so it offered more and better than any competitor, promote the owner as the regional authority on design, refurbish premises and launch high quality events for media and clients/prospects.

margins increased and turnover was up 53% ahead of an ambitious target in the first 6 months.

Contact Paul Jobin or Robert Craven at The Directors' Centre to find out more. +44 01225 851044


KevinP said...

I love the way these case studies make it all look so simple.

Clearly one has to imagine the shifts in mindset required to take the business owner and decision-maker from one place to the other.

Also the case study ignores the inherrent risk that stultifies most of us and stop us making such clear decisions and actually go through with it.

On the other hand the short nature of the study gives us real focus on what matters.


Matt Sharper said...

"love the way these case studies make it all look so simple. "

"Also the case study ignores the inherent risk..."

Not really you did that yourself... 

nowhere in the case study does it say" safe,risk free, easy, and simple...

Robert Craven said...


You are right. The case studies APPEAR to be easy to put into place - that is inherrent in mini-case studies. Taking simplification to its logical conclusion, "Romeo & Juliet is a love story" - misses some of the detail methinks