Friday, 28 October 2011

Mini-Case Study 3: Turnover Up 50% Even In A Deeply Recession Hit Market

Scan: the recession caused the almost immediate collapse of revenues for construction companies, architects and interior design products.

Evaluation: our client sold up-market furniture etc to hotels, offices and wealthy individuals, but had little profile and no leadership positioning. They ended up selling on price, and not winning enough competitive pitches.


Recommendations
: position as regional leaders, focus on “famous” designers, evolve the website so it offered more and better than any competitor, promote the owner as the regional authority on design, refurbish premises and launch high quality events for media and clients/prospects.


Results:
margins increased and turnover was up 53% ahead of an ambitious target in the first 6 months.







Contact Paul Jobin or Robert Craven at The Directors' Centre to find out more. +44 01225 851044
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