Wednesday, 16 February 2011

How To Keep Customers For Life. How?

Any initiative to put the ‘customers first’ must be underpinned by the following assumptions:
  1. Reward them – make it feel good to do business with you; let them know what great service they are getting
  2. Forget about selling – people love to buy; they hate to be sold at!
  3. People only buy good feelings and solutions to problems
  4. Keep asking: ‘What’s the unmet need?’, ‘How are we doing?’, ‘How can we do better?’
Who said 'Customer Is King'?
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