Any initiative to put the ‘customers first’ must be underpinned by the following assumptions:
- Reward them – make it feel good to do business with you; let them know what great service they are getting
- Forget about selling – people love to buy; they hate to be sold at!
- People only buy good feelings and solutions to problems
- Keep asking: ‘What’s the unmet need?’, ‘How are we doing?’, ‘How can we do better?’
9 comments:
I believe that Robert Craven said it!
Ian
Forget abouit selling. Agree with that one.
Loiuse D
stay open. stay customer focused. be happy, make people want to come to you. don't grumble
Paul
What became of the UK's Customer First innitiative? Sunk without trace? Not a priority in a recession?
stay open. stay customer focused. be happy, make people want to come to you. don't grumble
Paul
I believe that Robert Craven said it!
Ian
Customer First is still going although they seem to have been quieter in recent months. Or that could just be an illusion...
http://www.customerfirst.org/
CUSTOMER IS KING - dumb statement. too simplistic.
Eric - you are wrong. Sweet article.
Post a Comment