Tuesday, 14 September 2010

A Truly Remarkable Business - One Worth Talking About


Where there’s a great experience then there’s probably great care.


Just been to Dans le Noir - a truly remarkable restaurant in London (and Paris).


What makes it so special and worthy of mention?

  1. You eat and drink in the pitch darkness. And it really is dark.
  2. Serving people are blind or partially blind
  3. After the meal they tell you what you actually ate!

Just think about it.


The whole concept challenges how you ‘see’ flavours and textures and how you relate to your food. It is mind-blowing. You have to go. It is like no other restaurant. And the “blinded guides” have to care for you while you are totally outside your comfort zone.


The experience is wild and challenging. Spending a couple of hours without any sight makes you re-evaluate your fortune at being sighted, think about what it must be like to be blind, and messes with your palate. You have little idea what you are eating. Crazy. The experience lingers for days.


My point. Dans le Noir is a true experience. You don’t forget it. You tell everyone about it. Remarkable. A business. And it increases public awareness about blindness.


If only more businesses could offer a true experience.

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