Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Thursday, 10 June 2010
The Elusive Magic Million - reprinted
The publication of the The 'Magic Million' Boardroom Briefing has caused more than a few ripples.
The survey set out to find out what the 'successful' do differently from the rest.
People are now asking: "Surely its not that simple?", "Why aren't more people doing this?", "What's stopping me from doing it?", "Won't the recession bring it all to an end?".
The article in Growing Business, The Elusive Million is a pretty good summary, or you could could email Trish for a copy of the actual briefing at mailto:ty@directorscentre.com
RELEVANT LINKS
The Magic Million - webpage
The Elusive Million - how to break through the £1m barrier and why you need a sound exit strategy (Growing Business, April 2008)
Getting a million out of the business - excerpt from The Magic Million Boardroom Briefing (SMEweb, April 2008).
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15 comments:
Thank you Robert for returning us to some kind of sanity.
Andy
So, what we have here (RC) is a reaonable ambition:
"The survey set out to find out what the 'successful' do differently from the rest."
Whereas the Warwick nonsense claims to offer a Blueprint for Success that people have followed (even if they didn't know they were following it) So, how does that work?
It looks like the best thing Craven did was leave Warwick. The Craven 'ology' (his words) is practical and do-able. That's why we love it?
The whole Warwick debate is simply irritating and a waste of time.
If we are talking about a blueprint - something people can follow - then I think that this actually provides us with it.
Consider yourself "Professor" Craven.
Not commented before.
Dear A, A and A,(?!)
The MM stuff is rather neat, I think. It is not definitive but it does not claim to be. What is does do is help you to think through what you need to do.
Somehow it is grittier and tighter than the Warwick thing. Is this just about the Directors' Centres voice?
Anyhow - anything one can use that helps us to grow our businesses is worthwhile.
We took bits of the report and worked on them in our boardroom - specifically the following were of immense help:
Robert/Directors' Centre said, and I quote,:
"The company must be able to put ticks in all of the boxes below to find a buyer:
* Systematic, underlying, repeatable, sustainable profit machine
* Reference and trophy clients
* Uniqueness and excellence
* A senior team to take it to the next stage."
This gave us some real work.
Thank you Robert/Directors' Centre.
I looked at this when it first came out and expected you to make more of this.
Your "MM" stuff is now mentioned but you need to make more of it. It is great material - leaves Warwick in the background. Suggest you return to the "MM" event as you did way back when in London at the Glaziers Hall with Colm.
Andrew
Good to see this agaian. Nice to see it presented at Heathrow today. Cracking start to the day.
We went way beyond the million mark years ago but the report is still worthy of attention.
Peter
Thanks for your kind comments.
RC
This was weaved into last week's session seamlessly. the fit between busienss, career and personal success is a real 'aha' moment.
Erica
Highly recommended.
David
Attended the 'original' with the video etc. What became of the video of the event?
see The Sole Traders Dilemma
http://pennyneu.wordpress.com/2010/06/11/the-sole-traders-dilemma
RC
What Separates the Extremely Successful from the Pack? http://bit.ly/fOpc7M #HBR #success #leadership #CEO #strategy #biztip
5 easy steps to becoming a millionaire
http://uk.finance.yahoo.com/news/5-easy-steps-becoming-yahoofinanceuk-1008257062.html
Thanks for pointing me towards this. Makes interesting reading..
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