Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Wednesday, 20 May 2009
The Smell Of The Customer
Tom Peters has come up with a "smell of the customer" inventory (great title) - to measure your organisation's relationship with customers and customer service. Worth a look.
Thanks for taking the time to look through the blog
Some feedabck has tended to be negative but a lot is actually teasing out what is really being said (so that the commentor[?]can understand what I am/we are all trying to say.
Comments will attack ideas with some passion (but the arguments are conceptual not personal) - see the discussions around the Great Facebook Experiment.
Thanks for taking the time to look through the blog
Some feedabck has tended to be negative but a lot is actually teasing out what is really being said (so that the commentor[?]can understand what I am/we are all trying to say.
Comments will attack ideas with some passion (but the arguments are conceptual not personal) - see the discussions around the Great Facebook Experiment.
4 comments:
I am happy with this blog entry. The Peters stuff (in this instance)is really useful. (Yours, Robert, is probably better - creep, creep)
Intersting that it is only your blogs about things that people don't like that seem to get the attention.
On this occasion, I can't say
'To quote Andy
"A Bullshit platform" (or theory)'
BB
BB (BlackBerry? Bridget Batty?)
Thanks for taking the time to look through the blog
Some feedabck has tended to be negative but a lot is actually teasing out what is really being said (so that the commentor[?]can understand what I am/we are all trying to say.
Comments will attack ideas with some passion (but the arguments are conceptual not personal) - see the discussions around the Great Facebook Experiment.
RC
BB (BlackBerry? Bridget Batty?)
Thanks for taking the time to look through the blog
Some feedabck has tended to be negative but a lot is actually teasing out what is really being said (so that the commentor[?]can understand what I am/we are all trying to say.
Comments will attack ideas with some passion (but the arguments are conceptual not personal) - see the discussions around the Great Facebook Experiment.
RC
I am happy with this blog entry. The Peters stuff (in this instance)is really useful. (Yours, Robert, is probably better - creep, creep)
Intersting that it is only your blogs about things that people don't like that seem to get the attention.
On this occasion, I can't say
'To quote Andy
"A Bullshit platform" (or theory)'
BB
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