Wednesday, 20 May 2009

The Smell Of The Customer

Tom Peters has come up with a "smell of the customer" inventory (great title) - to measure your organisation's relationship with customers and customer service. Worth a look.

Also, read Mind The Indifference Gap to get my take on the subject. Even better read the Customer Is King book.

- Tom Peters' smell of the customer
- Mind The Indifference Gap article
- Customer Is King book
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