From B2BMarketing Online:FTSE 100 companies are going green to protect their reputation rather than as a result of concern for the environment...
The Green Washers and Green Winners survey, compiled by communications and research team Chatsworth, polled 1200 national and trade journalists, sustainability experts and political groups to measure the perception of which companies are leading the way on sustainability issues, and which are more concerned with image over substance.
Results suggested that the main motivation for UK companies to adopt green policies is to protect their reputation (27 per cent) with just 18 per cent believing the main motivator is good business sense. Only one per cent of those polled believe genuine concern for the environment is the key driver for UK companies to adopt green policies.
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The full article - B2BMarketing Online
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4 comments:
Real green or talking green to save money?
Drew McLellan wonders why some 'green' companies think their customers are dumb:
http://www.drewsmarketingminute.com/2008/11/how-dumb-do-you.html
Surely UK can do better than that?
Karin H. (Keep It Simple Sweetheart, specially in business)
Information-technology pros are finally starting to pay attention to their field’s impact on the environment.The Business Technology Blog is far beyond jaded when it comes to tech departments and the environment. The tipping point for us was a tech conference we attended where the panelists on hand to talk about how businesses could go green outnumbered the attendees.A Lloyds TSB study found that three-quarters of small firms across the UK are taking steps to reduce their environmental impact
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Gillberk
SEARCH ENGINE
Information-technology pros are finally starting to pay attention to their field’s impact on the environment.The Business Technology Blog is far beyond jaded when it comes to tech departments and the environment. The tipping point for us was a tech conference we attended where the panelists on hand to talk about how businesses could go green outnumbered the attendees.A Lloyds TSB study found that three-quarters of small firms across the UK are taking steps to reduce their environmental impact
----------------------------
Gillberk
SEARCH ENGINE
Real green or talking green to save money?
Drew McLellan wonders why some 'green' companies think their customers are dumb:
http://www.drewsmarketingminute.com/2008/11/how-dumb-do-you.html
Surely UK can do better than that?
Karin H. (Keep It Simple Sweetheart, specially in business)
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