Friday, 7 November 2008

Business Paying Lipservice To The Environment

From B2BMarketing Online:

FTSE 100 companies are going green to protect their reputation rather than as a result of concern for the environment...


The Green Washers and Green Winners survey, compiled by communications and research team Chatsworth, polled 1200 national and trade journalists, sustainability experts and political groups to measure the perception of which companies are leading the way on sustainability issues, and which are more concerned with image over substance.


Results suggested that the main motivation for UK companies to adopt green policies is to protect their reputation (27 per cent) with just 18 per cent believing the main motivator is good business sense. Only one per cent of those polled believe genuine concern for the environment is the key driver for UK companies to adopt green policies.

Read the full article




RELEVANT ARTICLES
Reducing Your Carbon Footprint - blog article
Is Green The New Black? - Robert Craven explains why going green will not just benefit the environment. (Start Your Business, November 2007).
The full article - B2BMarketing Online

Attend one of Kiki's Green Business seminars for free! (26 Nov in Cornwall and 03 Dec in Swindon)




Post a Comment