Sunday, 16 November 2008

Bright Marketing Manifesto - What The Customer Thinks...

What the customer thinks matters more than you can imagine - so do a customer survey now.

It is one of the most simple and effective things you can do to get things moving - it gets you talking (and listening) to customers to find out how to turn them on - there will be sales to made (quite simply 'picking the low hanging fruit' because you were there when they were thinking about making a purchase).

- You never know when a client is about to leave you
- You can never assume that you are getting it right
- Most dissatisfied customers don't bother to tell you
- Clients will tell you cunning/clever ways to turn them on even more
- Every customer survey that our clients do will generate more sales

Wants and Needs - The Learning And Teaching Scotland Management Toolkit
How to Find Out What Customers Want - The Management Toolkit
Customer Is King - book

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