Monday, 20 October 2008

The Most Effective Sales Method

A (not so) recent survey (from The Directors' Centre!) asks the question, ‘If you could only use one sales method then what would it be?’

When asked what was ‘the most effective sales method’…. small and growing businesses put
- Face-to-face selling, and
- Referrals and customer recommendations
at the top of their list!


So...
- Do YOU know which sales methods are the most effective in my business?
- Do
YOU allocate sales effort in the most effective manner?
- Do
YOU know how much it costs to acquire one new client?
- How much is the average new customer worth to
YOU?


RELEVANT LINKS:
Which Sales Method Is The Most Effective? article
Getting More Bangs For Your Bucks - further commentary at istaris.co.uk
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