If there’s a choice between being better or different then different wins every time – Ideally you should be different and better.
RELEVANT LINKS
Bright Marketing - the book
RELEVANT LINKS
Bright Marketing - the book
Bright Marketing workshops with Barclays
2 comments:
And even more ideally your leads, prospects and clients know exactly why you are different and better.
That only happens when you're 'out there' - as an excellent blog post by a friend of mine (a different and better accountant!) can tell you:
http://bizrichard.com/blog/?p=76
neat
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