Friday 10 October 2008

Bright Marketing Manifesto - better/different



If there’s a choice between being better or different then different wins every time – Ideally you should be different and better.

RELEVANT LINKS
Bright Marketing - the book

2 comments:

Anonymous said...

And even more ideally your leads, prospects and clients know exactly why you are different and better.

That only happens when you're 'out there' - as an excellent blog post by a friend of mine (a different and better accountant!) can tell you:
http://bizrichard.com/blog/?p=76

Jimbo said...

neat