Wednesday, 21 November 2007

"I love my Accountant"

The last few weeks I've been working with and talking to accountants of all shapes and sizes... most have loved what I have to say but some have found it a little too challenging. I did an interview (Accountancy Age interview - 25 minute interview on "What accountants should be providing to their clients)

My one-liner:
Accountants can be... should be... and, in fact, must be... fantastic for your business...

FIRST, they help you obey the law (all the compliance stuff), but more importantly they add real value to your business:
- they can help you pay less tax,
- they can help you to grow the business faster and more profitably.
Who wouldn't want someone like that on their side?

SECOND, if you think your current accountant is underperforming then sack them - get one that who you do trust and that does add real value to your business.

I do understand why this approach has ruffled a few feathers, but I must quote The Animals...
"I'm just a soul whose intentions are good:
Oh Lord! Please don't let me be misunderstood ..."

What do Today's Entrepreneurs want from their Accountants? - 25 minute interview with Accountancy Age (Nov 2007).
Accountants - Know Me, Know My Business - Accountants have still got to learn that the customer is king. (In Practice, 2005).

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