This man gets off to a good if controversial start:
Global warming has been portrayed recently as the greatest crisis in the history of civilization... In the face of this level of unmitigated despair, it is perhaps surprising - and will by many be seen as inappropriate - to write a book that is basically optimistic about humanity's prospects.
Global warming has become one of the permanent concerns of our time
In this highly controversial book, Bjorn Lomborg claims most 'environmentalism is little more than scare mongering' - he exposes this wide range of disinformation.
He demonstrates that drastic, here-and-now measures are the worst way to spend our money. Climate change is a 100-year problem - we should not try to fix it in 10 years.
Like it or hate it, this is a companion for the controversial video The Great Global Warming Swindle.
Bright Marketing: The Great Global Warming Swindle - blog entryBright Marketing: Whitewash - Greenwash: who cares if your business is green? - blog entry
Washington Post Writers Group - a review of the book
Bjorn Lomborg - his website