Robert Craven shares his insights on making your awards application stand out from the crowd.
Over the past few years I have been a judge for numerous national business awards and competitions: Great British Entrepreneur, Start-ups, Growing Business, Fast Growth, Bio-Tech, working with the ‘good and the great’ to recognise and celebrate the achievements of individual businesses and their owners.
The process of judging is always a humbling affair; it involves a lot of highly-heated debate as well as a lot of laughter. The refining and narrowing down of a group choice to one winner is not as scientific as a one would like, but at the end of the day the best business wins. There is a lot of similarity between the way that job applications get handled and award applications get dealt with.
The sifting process...
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