If
you wish to prove that your new business is just a run-of-the-mill and
unoriginal, vanilla-flavoured company like the rest, just keep on banging out
those quickly-written and, to be honest, shallow blog posts.
Every
so-called social media guru screams, ‘Content is King’. No! Content is not King;
Engagement is King. If you put out even more mediocre, average and truly uninsightful
blog posts then you will simply be adding to the mass of mediocrity that
clutters our inboxes.
Do
you truly believe that your audience can differentiate your unremarkable and
unmemorable little blog offerings from anyone else’s? Do your “10 Tips...”, “What
we can learn...”, and “How to…” –type titles really make potential clients
think, “Yes, I want to buy from them!”? I doubt it. No, you just look like a
breathlessly over-enthusiastic start-up. Why would they look at your sheer
predictable averageness? More relevant, who does find those titles attractive? I
doubt it will be the people you are trying to attract...
Continues at http://robert-craven.com/stop-blogging-and-think/
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