Thursday, 21 August 2014

Stop Blogging and Think

If you wish to prove that your new business is just a run-of-the-mill and unoriginal, vanilla-flavoured company like the rest, just keep on banging out those quickly-written and, to be honest, shallow blog posts.

Every so-called social media guru screams, ‘Content is King’. No! Content is not King; Engagement is King. If you put out even more mediocre, average and truly uninsightful blog posts then you will simply be adding to the mass of mediocrity that clutters our inboxes.

Do you truly believe that your audience can differentiate your unremarkable and unmemorable little blog offerings from anyone else’s? Do your “10 Tips...”, “What we can learn...”, and “How to…” –type titles really make potential clients think, “Yes, I want to buy from them!”? I doubt it. No, you just look like a breathlessly over-enthusiastic start-up. Why would they look at your sheer predictable averageness? More relevant, who does find those titles attractive? I doubt it will be the people you are trying to attract...

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