Monday, 30 January 2012

What makes video viral?

I am a trifle bemused.

A rather cute/creative video has appearred about my latest book.

I love it. We love it. The publisher loves it. I can name names of people you know who say they love it.

Here's the BUT...

But... no-one presses the re-send/share button. No-one says "this is so funny that I must share it to my friends."

They obviously hit the re-send/share button for this video: Somebody That I Used to Know - Walk off the Earth 28 million views since 5 Jan.

Well done them.

So what makes a great viral video?